Why Awesomate exists
“I enjoyed seeing a dirty barbecue turn into a clean barbecue and getting paid. That was about it.”
Andrew Wadsworth, founder. Twenty years ago he ran a cleaning franchise and found out what every small business owner finds out: “You end up having to do a lot more than just the service.”
Twenty years of taking the boring stuff off small businesses.
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2007
A cleaning franchise, aged 22
A new dad working 10 to 12-hour cafe shifts, Andrew bought a barbecue and oven cleaning franchise so he could choose his own hours. He loved the work and hated everything around it: the marketing, the sales calls, chasing payments, the cancellations, the diary. Margins were too thin to hire help, so he automated billing and online payments himself.
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Then
A national franchise
When his shoulders gave out, he became the implementer for a friend's building-inspection business. Together they built it into a national franchise that still runs today, and Andrew went deep on systems like Ontraport and Xero.
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2013
ITMooti, "IT medicine"
With his business partner Jason he started ITMooti to do small businesses' IT for them: get rid of the boring stuff by automating it, and teach them to do it better.
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Now
Awesomate
AI let automations make decisions on the fly. So he built Awesomate: one platform that runs a small business's website, automations, customer chat and knowledge, that you or your AI assistant can drive by asking.
How we work
Move down anytime
01 · Honest plans
No contracts you can’t afford, no retainers that outlive their usefulness. Step down a plan whenever it suits you.
Support you can reach
02 · People on standby
Tilly answers straight away, and real people follow up, seven days a week, with Loom walkthroughs. We check hosted websites every five minutes, and an outage alerts our team within minutes.
Automation with a point
03 · Outcomes first
We automate so your team gets back to the work that matters, not so a dashboard looks impressive.
Our people
The humans behind
the automation
A small team in Australia, Nepal and the Philippines that punches well above its weight, and reads its own support tickets.
15 years automating small businesses. Believes busy work is a choice.
Keeps the books balanced and the workflows elegant, usually in the same afternoon.
Builds the automations that run while you sleep, and the monitoring that watches them.
From intake wizard to deployed workflow, Dipesh owns the build pipeline.
Two thumbs up means your workflow passed UAT. It usually does.
Sends the first reply on more of our support tickets than anyone else on the team.
What still drives it